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Pink lace lingerie for everyday luxury or a special occasion

How to choose the right lingerie for every occasion

Discover the art of selecting luxury lingerie for every occasion, from everyday comfort to romantic date nights to wedding-day glamour.

Marie Antoinette corset and lingerie set with French pastries and a gilded mirror

6 ways to add more luxury to your life

Treat yourself to pure indulgence with our designer's clever tips on adding some extra luxury to even a regular day.

Luxury lingerie sets, handmade with silk, French lace, and embroidery

How to start collecting luxury lingerie

Do you want to start collecting luxury lingerie? Follow our how-to guide for tips on how to build your own beautifully-curated wardrobe.

Silk bra and panty sets with lace in red satin

24 holiday gift ideas

Our 2022 comprehensive guide to lingerie gift recommendations for everyone on your list.

White lace bridal lingerie set with garter belt

Bridal Lingerie Q&A

Our bridal lingerie guide will help you decide everything from a wedding morning robe to luxurious honeymoon lingerie.

Lingerie gift guide and how to shop for underwear presents

Gifting lingerie | A step-by-step guide

How to give the gift of lingerie, with recommendations for choosing the correct size and tips for bestselling luxury styles.

Teal silk ruffle panties and floral brocade corset

9 ways to wear ruffle panties

Love our frilly knickers but can't decide how to wear them or whether they'll fit into your existing wardrobe? Find our style tips here!

A luxury, embroidered robe and floral, red panties by lingerie designer Angela Friedman

Is luxury lingerie really worth it?

We'll explore 8 reasons why luxury lingerie is such a special investment, from ethical manufacturing to quality fabrics and more.

Teal blue-green silk lingerie set by Angela Friedman, photographed by Lilac and Fern

New stockists in the US

You can now visit these new wholesale stockists to shop luxury lingerie and lounge wear designs in person.

Robes and silk lingerie pop up shops and trunk shows

Pop-up shop, Dec 2019

A review and behind the scenes photos of this year's holiday shopping event in Mayfair, London.

Teal blue ruffled panties in 100% silk satin from Etsy and Angela Friedman

"When are you going to have a sale?"

We don't offer sales or general discounts on our merchandise, but instead offer consistent year-round pricing, so that you always know you're getting the best possible deal. Read more about our pri...

Angela Friedman lingerie Trunk shows, Private shopping, and Pop-up shops

Private events and trunk shows

Learn about lingerie pop-up shops and trunk shows for the holidays and private shopping for our VIP customers.