Lingerie tips | Behind the scenes at Angela Friedman
How to choose lingerie you’ll actually wear
Stop wasting money on unworn bras and knickers, and learn to pick lingerie you’ll reach for daily with our expert advice.
Beyond the Bedroom: 9 unexpected occasions to wear lingerie
Discover new and unexpected occasions to style your innerwear as outerwear, from music festivals to art galleries and more!
The one bra style you’ll always come back to…
Black lace! We’ll help you find the perfect black lace bra, beautifully designed to support, flatter, and layer effortlessly under everything.
Sleeping in silk will change your life (and your skin!)
Silk sleepwear: it looks good, feels better, and actually improves your sleep. Here’s why you’ll never want to sleep in anything else.
How to choose the most comfortable knickers
Elevate your underwear game and your everyday comfort with this simple guide to shopping for the most luxurious knickers on the market.
Lingerie Trends for 2025: Bold, Ornate, and Sustainable
New fashion trends are on the horizon for this year, including bold colors, over-the-top embellishments, animal prints, and more!
How to choose lingerie for sensitive skin
From selecting the softest fabrics to proper care and maintenance, learn everything you need to know about lingerie shopping for sensitive skin.
The Art of Seduction: Elevate your confidence with luxury lingerie
Unleash the transformative power of lingerie as we delve into the world of sensuality and self-confidence it offers.
Lingerie trends for 2024 and beyond
Learn all about this year's seasonal lingerie trends and what's hot in the luxury lingerie market for 2024.
How to choose the right lingerie for every occasion
Discover the art of selecting luxury lingerie for every occasion, from everyday comfort to romantic date nights to wedding-day glamour.
Creative ways to style your bras and lingerie as outerwear
Go beyond the boudoir and learn how to style your underwear as outerwear. This guide has all the latest, expert fashion tips!
We're offering a little history lesson with the story of underwear in western society and how it developed from ancient times to the present.
How to start collecting luxury lingerie
Do you want to start collecting luxury lingerie? Follow our how-to guide for tips on how to build your own beautifully-curated wardrobe.
How to channel Old Hollywood glamour at home
Live your best life of classic Hollywood glamour with tips for infusing your everyday routine with the luxury of a bygone time.
Are bralettes more comfortable than bras?
What exactly is a bralette, how do I find the right one for me, and will it feel better than the underwire bras I'm wearing now?
6 ways to mix and match your lingerie
Learn all of our styling tips on how to effectively mix and match your bras and underwear sets to stretch your wardrobe further.
From natural breathability to moisture-wicking coolness, silk lingerie feels and looks beautiful in the heat, but is also so practical!
Drink in the inspiration of decadent picnics in corsets, gowns and ruffles in this exquisite fashion film featuring our designs.
New arrivals
Small business
We ethically manufacture all of our designs in a private English atelier.