Lingerie tips | Behind the scenes at Angela Friedman
How to choose lingerie for sensitive skin
From selecting the softest fabrics to proper care and maintenance, learn everything you need to know about lingerie shopping for sensitive skin.
The Art of Seduction: Elevate your confidence with luxury lingerie
Unleash the transformative power of lingerie as we delve into the world of sensuality and self-confidence it offers.
Lingerie trends for 2024 and beyond
Learn all about this year's seasonal lingerie trends and what's hot in the luxury lingerie market for 2024.
How to choose the right lingerie for every occasion
Discover the art of selecting luxury lingerie for every occasion, from everyday comfort to romantic date nights to wedding-day glamour.
Creative ways to style your bras and lingerie as outerwear
Go beyond the boudoir and learn how to style your underwear as outerwear. This guide has all the latest, expert fashion tips!
We're offering a little history lesson with the story of underwear in western society and how it developed from ancient times to the present.
How to start collecting luxury lingerie
Do you want to start collecting luxury lingerie? Follow our how-to guide for tips on how to build your own beautifully-curated wardrobe.
How to channel Old Hollywood glamour at home
Live your best life of classic Hollywood glamour with tips for infusing your everyday routine with the luxury of a bygone time.
Are bralettes more comfortable than bras?
What exactly is a bralette, how do I find the right one for me, and will it feel better than the underwire bras I'm wearing now?
6 ways to mix and match your lingerie
Learn all of our styling tips on how to effectively mix and match your bras and underwear sets to stretch your wardrobe further.
From natural breathability to moisture-wicking coolness, silk lingerie feels and looks beautiful in the heat, but is also so practical!
Drink in the inspiration of decadent picnics in corsets, gowns and ruffles in this exquisite fashion film featuring our designs.
Garters and suspender belts: A complete guide
Everything you wanted to know about stockings: How to choose the right size, how to put them on, and expert styling tips.
A selection of our customers' photographs and words, as our special thank you and love letter to you!
Love our frilly knickers but can't decide how to wear them or whether they'll fit into your existing wardrobe? Find our style tips here!
Is luxury lingerie really worth it?
We'll explore 8 reasons why luxury lingerie is such a special investment, from ethical manufacturing to quality fabrics and more.
9 ways to style your innerwear as outerwear
Learn how to pick the right pieces and ensure that your innerwear-as-outerwear look is elegantly beautiful.
So you're working from home...
A practical guide to beautiful lounge wear for when you're stuck at home.
New arrivals
Small business
We ethically manufacture all of our designs in a private English atelier.