Lingerie tips | Behind the scenes at Angela Friedman
Lingerie trends for 2024 and beyond
Learn all about this year's seasonal lingerie trends and what's hot in the luxury lingerie market for 2024.
Our picks: The best Valentine's Day lingerie
Shop confidently with this Valentine's Day lingerie guide. We have the perfect recommendations for how to shop for pink and red lingerie gifts!
New in: The Reverie Collection
Dive into a world of opulence with our newest collection. Explore embroidered bras, silk knickers, and more to elevate your lingerie drawer.
Make a small gift have a big impact
Elevate your lingerie-giving game with tips on how to upgrade your gifts, from gift wrap to choosing just the right piece to finding the perfect occasion.
How to choose the right lingerie for every occasion
Discover the art of selecting luxury lingerie for every occasion, from everyday comfort to romantic date nights to wedding-day glamour.
Creative ways to style your bras and lingerie as outerwear
Go beyond the boudoir and learn how to style your underwear as outerwear. This guide has all the latest, expert fashion tips!
6 ways to add more luxury to your life
Treat yourself to pure indulgence with our designer's clever tips on adding some extra luxury to even a regular day.
We're offering a little history lesson with the story of underwear in western society and how it developed from ancient times to the present.
How to start collecting luxury lingerie
Do you want to start collecting luxury lingerie? Follow our how-to guide for tips on how to build your own beautifully-curated wardrobe.
How to channel Old Hollywood glamour at home
Live your best life of classic Hollywood glamour with tips for infusing your everyday routine with the luxury of a bygone time.
This luxury lingerie range has been newly redesigned and released, including the iconic Camellia robe that everyone's talking about.
Are bralettes more comfortable than bras?
What exactly is a bralette, how do I find the right one for me, and will it feel better than the underwire bras I'm wearing now?
To celebrate 10 years of the brand, we're looking back at early inspiration, collections past, and some of our special achievements.
What's the difference between embroidered and lace lingerie?
Learn to spot each of these gorgeous, luxury textiles, and the terminology behind each technique.
6 ways to mix and match your lingerie
Learn all of our styling tips on how to effectively mix and match your bras and underwear sets to stretch your wardrobe further.
Lingerie terminology: A glossary
What's the difference between a bustier and corset, or a thong and g-string? How many types of underwear are there? Your answers here!
Ethical and eco-friendly manufacturing
How we make lingerie more environmentally friendly, by using natural fibers, local production and renewable energy, and more.
New in: The Aurelia Collection
This campaign features a lovely garden picnic, with lavish floral displays, stunning new colors, and fanciful embroideries to tempt you.
New arrivals
Small business
We ethically manufacture all of our designs in a private English atelier.