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Lingerie tips | Behind the scenes at Angela Friedman

Gigi Hadid wears Angela Friedman ruffled panties in W Magazine's September 2015 issue

Gigi Hadid wears Angela Friedman

The famed supermodel wears Angela Friedman in this W Magazine cover story, styled by Edward Enninful.

New arrivals

NewLuxury designer bra in pink silk satin with a ruched elastic band and matching silk underwearHelena bralette in rose pink silk with pink elastic straps by luxury lingerie designer Angela Friedman
Helena bralette Sale price£118.00
NewHelena rose thong in pure silk satin with adjustable elastic strapsWoman wearing a 100% silk lingerie set on an upholstered antique chair with a mirror reflection.
Helena thong Sale price£58.00
NewTwo pairs of lace underwear, one pink and one purple, on a marble surface with a rose pink gift box.Two models wearing pink and purple lace high-waisted underwear sets with matching tee shirts
Alice - 2 knickers set Sale price£132.00
NewTwo pairs of lace underwear, one blue and one black, on a textured white surface with a rose-gold-colored box.Two pairs of luxury silk and lace underwear worn by models, showing both the front of the blue pair and the back of the black pair
Yvette - 2 knickers set Sale price£113.00
NewSeraphina bralette in black mesh with turquoise, pink, green, and white flower embroidery over the cups and a silk satin bandDesigner lingerie set in sheer black mesh with bright colored flower and vine embroidery over the bra cups and high-waisted underwear
Seraphina bralette Sale price£110.00
NewSeraphina thong in black sheer mesh with teal and pink floral embroideryFloral embroidered lingerie and black luxury sleep mask set
Seraphina thong Sale price£63.00
NewSeraphina high waisted briefs in sheer black mesh with colorful floral embroideryWoman wearing a floral embroidered lingerie set on a luxury green velvet couch surrounded by designer antique furnishings
Seraphina knickers Sale price£75.00
NewBlack floral bra and silk eye mask set100% silk sleep mask in black satin with colorful flower embroidery
Seraphina sleep mask Sale price£40.00
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